When you insert an image using a standard email client, the image isn’t hosted anywhere - the image is embedded into the body of the email. It is our working theory that there’s an email deliverability advantage with embedded images compared to hosted images.īecause this mimics the most common behavior of any standard email client, like Gmail, Outlook, Thunderbird, and Apple Mail. Deliverability Advantage with Embedded Images Hosted: Will force any embedded images to now be hosted.Įmbedded: Will force any hosted images to now be embedded. How to set your images to be hosted or embeddedĭefault: Images will be sent exactly how they are already set in the Compose, whether that be hosted or embedded. ![]() The default option is what we expect most users to use, so they don’t have to worry about it. You can also choose “default,” which will leave the images however they naturally exist in the Compose window. We’ve now added a setting so that you can force images to either be hosted or embedded. This presents an inconsistency with how images are handled, since if you insert images and then send right away, they send as embedded images, but if you load a saved campaign and then send, the images are sent as hosted. So if the campaign you select originally had embedded images, those images are saved to a server on-the-fly, and the “img” tag “src” attribute is changed to our server using your account’s tracking domain. The Gmail Compose window can contain natively-embedded images only if you insert them using the “Insert photo” feature using the Photos, Albums, or Upload tabs. If, however, you use the Load Campaign feature to set the Subject and Message in the Compose, then the images are loaded as hosted images, because it’s impossible to set the Gmail Compose window programmatically to include embedded images. In GMass’s case, if you launch a Compose window, fill in the Subject, Message, and include at least one image, and then hit the GMass button to send to your email list, the emails go out with the images embedded. So, when using a Gmail extension to send email campaigns, if the extension uses the Gmail Compose window, images are handled the same way. Then when I actually insert this image and send the email, the URL gets converted to: For example, if I use a URL from my website for an image: The only case where the image is inserted as a hosted image is if you specify a URL for the image, in which case the image remains hosted, but the URL is converted to a Google-based image URL. Using Gmail’s “Insert photo” button, if you select an image from Photos, Albums, or you Upload your own picture, and then insert it “inline,” it gets inserted as an embedded image. the user has already clicked the “Insert Image” icon (the mountains) in the Compose toolbar. and then that launches the Insert Photo screen. Gmail’s “Insert photo” feature and how it behaves Notice that “Insert” is being clicked. Let’s discuss the differences between embedded images and hosted images (also sometimes incorrectly called “linked images”). Most popular email marketing systems like MailChimp and Constant Contact only allow you to use hosted images in campaigns, where the image is served with a URL and downloaded when the recipient opens the email. ![]() ![]() Then when the recipient receives your email, no Internet connection is needed to view the images because all of the image data is part of the message and doesn’t need to be downloaded from a web server. When you insert an image in the Gmail Compose window, the image is commonly inserted as an embedded image, meaning the full content of the image becomes a part of the message body.
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